In Value Based Selling (VBS) organizations align their presales, sales, customer success, and even legal teams with the way their customers research & evaluate, purchase, and utilize solutions. It’s widely recognized that success comes from close collaboration and deep engagement with your prospects and customers. Effective VBS teams document how their offerings meet the unique business needs and objectives of their customers.
The practical problem is these interactions often fail because they’re sales-process-centric, happen in a disjointed manner, and involve lots of emails. This is where TakeTurns becomes invaluable for VBS teams. It transforms the process by enticing the client to share ownership of those critical documents that drive sales success and predictability. TakeTurns also centralizes content and communication, simplifying collaboration and keeping customers vested and engaged. And, as we all know, when customers are engaged in the sales cycle, you both win.